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The Borden Agency can act in any number
of varying capacities. Besides being able to launch
your entire
mobile marketing program, we also offer
our brand, agency, and procurement department
consulting services that will save you time, money
and aggravation.
Maybe you just need a third party budget
analysis. Fine - Call
Us. We'll help you.
Maybe you just need help finding the
right custom vehicle manufacturer. We'll help you.
Maybe you just need help writing an
RFP. We'll help you.
Maybe you need advice on things nobody
thinks about, like D.O.T. (Department of Transportation)
regulations or ADA (Americans With Disabilities Act)
compliance. We'll help you.
Or, perhaps you're in-house team or
agency is running a program and you only need help
with certain aspects of the tour. You can hire us
in any capacity that you need us and not have
to worry about paying high agency overhead and large
account team expenses.
The Borden Agency is a Mobile Marketing
specialist - Period. We are not an advertising or
tradeshow firm that dabbles in Mobile Marketing. We
know the business of Mobile Marketing better than
anybody, because it's all we do.
As a consultant, we are essentially
your broker. We will save you money and time.
For example, we will work with you
to develop the proper custom vehicle RFP and then
solicit bids from the right companies. Then we can
step away and wish you the best of luck.
Or, we can stay on and be your project
manager. Do you know how much hydraulics cost? Do
you know how large a generator you need? Do you know
the difference between a semi and a gooseneck? How
about the stringent safety laws of California and
the even tougher amusement laws of Ohio? Or the importance
of the right tent or temporary structure?
Do you care about these seemingly
mundane things? We do, and we can save you time, money,
and aggravation.
There are good, compelling reasons
why you would want a specialist to help you with the
small details, too.
How about Liability and Bad Press?
Mobile Marketing can be filled with
any number of hidden pitfalls - any time you have
any type of crowd, certain precautions must be taken.
Every angle must be covered. Even
if you are doing this yourself, you may need some
advice.
Imagine for a second that your Mobile
Marketing program is at its first event. Media everywhere,
brand new shiny 53' semi, the entire management team…
Everything seems to be going ok, until an inspector
shows up. Your power source is not up to code. You
don't have fire retardant certificates, and no way
for disabled people to access the trailer. You did
make a small area on the ground for someone in a wheel
chair, but this proves inadequate. You and your team
are busy trying to please the inspector. Management
is getting restless. Instead of writing a positive
story, the AP writer instead focuses on the negative.
Not what you intended, was it?
The Borden Agency could have prepared
you for these types of emergencies.
In the end, we specialize in
successful mobile marketing campaigns. Even if we
just advise you on ADA and Fire Safety compliance.
For our custom vehicle procurement
services, if we can't save you at least our fee, our
services are 100% free. It's that simple. Put your
money where our mouth is when building your custom
exhibit! We guarantee you results, or you
pay us nothing.
Listen, you can't afford to go over
budget or be late to your first show. You also have
other things to worry about besides rivets, axels,
tents, flooring, D.O.T. regulations and tie downs
(yes these are all important things). If you were
buying a house you would want a buyer's agent, right?
So let the experts at The Borden Agency be your agent
and handle all of the minute details that make up
a successful mobile marketing vehicle or exhibit.
We've done it hundreds of times, and are ready to
do it for you too. Contact
Us - and let's get rolling.
Mobile Marketing Consulting Services
- Mobile Marketing Consulting
- RFP Creation, Solicitation, and
Evaluation
- Mobile Marketing Planning &
Development
- Budget Development
- Budget & Bid Analysis
- Strategy Development
- Custom Vehicle Procurement Services
- Other Equipment and Component Procurement
Services
- Procurement Department Assistance
- Custom Vehicle Project Management
- Event Routing Schedules
- Tour Team Staffing
- Experienced CDL Licensed Drivers
- D.O.T. Compliance - make sure your
routing schedule is legal
- Mobile Marketing Design and Layout
- In-Market Secret Shopper - Is your
team doing the job you hired them to do?
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When
agency Mirrorball needed mobile marketing for
their client Mountain Dew, they called The Borden
Agency. We helped them develop a budget, secure
a tanker / tractor-trailer, a driver, design
and install graphics, and compliance
with the necessary D.O.T. regulations. This
enabled Mountain Dew, the official
game fuel for gamers, to make a big splash at
E3 2005 (the world’s largest gaming show).
The
Borden Agency designed an integrated consumer
experience, various budget scenarios, several
ROI models, and routing and event schedules for The Children's Place.
