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Communicating with your potential and existing customer has become more difficult. Technology has made it easier to ‘batch and blast’ marketing messages to a broad range of consumers through direct, electronic mail, or as they navigate the Internet. In response, a new generation of consumer has emerged that is more savvy at deflecting messages, turning them off or engaging with them on a very low level.
Strategic marketing now needs to micro-segment consumers by demographic and psychographic profile, but be versatile enough to record and measure results to identify the need for shifts or changes. Brand communication strategies need to actively engage the consumer, be more creative than a competitors’, and embrace technology and technological change.
As mobile phones became smart, we needed to get smarter to make them work for your brand. Our programs can target your brand’s demographic and psychographic audience, but also be personalized and sensitive to geography and time.
Who doesn’t want their brand or promotion in front of their customer moments before they are ready to make a purchase decision?
We can help you with vanity keyword registration and licensing through the Common Short Code Administration (CSCA). We can help you build customized applications that incorporate your brand into ringtones, images, games and the Internet. We can help you develop a mobile strategy that can be a CRM tool; gathering customer metrics now that can be used later to drive depth and financial results into future campaigns and promotions.
Industry research indicates that SMS campaigns have a 10% response rate, as compared to 3 to 5% for email campaigns, and less than) 0.1% for direct mail. Our mobile marketing campaigns are fully compliant with all Mobile Marketing Association (MMA) regulations.
Call us today at 215 442 0590 to arrange a complimentary brainstorm with our strategic marketing team to discuss how a successful mobile marketing program can be integrated into your next campaign. |
